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ZNMD digital trailer to be launched on internet

It seems that Bollywood is finally realizing the potential of the Internet and its huge captive audience base. For the first time in the history of marketing, Zindagi Na MILEGI DOBARA will have its first submission is only available online and will be launched by none other than eclectic cast Hrithik Roshan, Farhan Akhtar and Abhay Deol.

Producer Ritesh Sidhwani said that the strategy will immediately tell mouth advertising the film that released on 15 July.

"In India, most of the audience lost in the trailers in the beginning, because they arrive late for the show. During the interval, which are outside the room to purchase food. Therefore, we thought it best is to use a medium that everyone has easy and direct access, "he says.

Later he adds: "Our research showed that the primary audience for the film features young people. Second, the scope and impact of online media is stronger than credit. Therefore, it was decided first communication rather than the first film should email over the Internet. We will present the first theater in the mobile and digital platforms. "

Excel Productions Zindagi NA MILEGI DOBARA is a road trip to three friends undertake. Directed by Zoya Akhtar, stars an eclectic cast of Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Koelchin Kalki.