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Acer launches new campaign with Hrithik Roshan

PC brand Acer launched its latest marketing campaign in India with the brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign is approved Roshan Acer wide range of products through branding and communications related to the product through television commercials, print, outdoor, radio and other media.

The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging the Indians to raise the morale of all athletes participating in India in the coming games.

The campaign is based on the idea - Stand up for the Olympics stand for the National Anthem. Acer's campaign will focus on building support for athletes from around the country. Acer has called for customers to post videos of people standing for the National Anthem at his YouTube channel. For all videos uploaded by members of the YouTube channel Acer, Acer will make a significant contribution to the welfare of the Indian Olympic contingent.

Acer India managing director Harish Kohli said: "As an official IT partner of the London 2012 Olympic Games, Acer has once again taken the opportunity to play an important role in providing innovative and reliable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, "Stand By Your Nation" to support our burgeoning talent who will be representing our country. The campaign is part to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will adopt a focus on the brand that will focus on strengthening our market position and build a strong brand connection with our consumers in the country. "

Acer India chief marketing officer, S Rajendran said, "Hrithik Roshan is a mixture of inspiration, style, elegance and performance, which amalgamates perfectly with our brand proposition. Being true to our motto new" Explore beyond the limits " , Hrithik is still the ideal choice to represent the aspiration of Acer to reach people with their new-age technologies. With its remarkable appeal to young people across the country, we are confident that you will communicate our brand attributes our consumers effectively. hope the whole country will unite and support athletes of India in its attempt to bring glory to India in the biggest sporting event in the world. "

Roshan said: "My association with Acer India goes back a long way. Acer's passion for creating futuristic technology has surprised not only me but several technology enthusiasts. Addition to my association with the brand, I'm completely thrilled and overwhelmed by the zeal of Acer at rest behind and support athletes of India in these Olympics. Along with Acer I am also looking forward to support and encourage everyone to get to the top and winning these 2012 Olympics. I am proud to be associated with Acer and their enthusiasm to empower people with your latest technological innovation. "